Scotch Whisky Investments / Website

PROJECT
Together with Digital Design agency Resoluut I designed a completely new website for Scotch Whisky Investments. SWI is an international trading house born out of passion for whisky. In recent years, investing has become extremely popular, mainly in crypto currency, but investing in whisky is also extremely popular, especially in Single malt Scotch whisky. And that development also required a new website.

CLIENT

Scotch Whisky Investments

TYPE

Website

THE WHISKY CRAFT

Bringing that typical whisky feeling, the craft that goes into making it, combined with a modern touch was a challenge bringing that onto the screen. Single malt Scotch whisky is more than a drink. It stands for heritage, scarcity and unique moments with loved ones. The bouquet and taste convey you to the rugged landscape of Scotland, where craft and honest work are still paramount. Bringing back those feelings into the website design was a lot of fun to do.

FONT HIERARCHY

A much more clear and recognisable font hierarchy was needed. I introduced a new body font and chose for a different headings font.

COLOR CONTRAST

After playing around with colours I decided to go with more dark (charcoal & barrel wood) and green (life, energy & durability) colours.

LANDING

SCREENS

edwin groot. digital & visual design