For NOISE I worked on the VUE project. VUE Cinemas are a new, UK originated, concept in the Netherlands in the suburbs regions. Better sound, better screen quality and most important, a better experience than all other cinemas in the country. This project was mostly to gain more attention and brand awareness. How do people pronounce VUE? Most people get it wrong so we had to think of a nice angle. We came up with ‘I love VUE’. And there you have the right pronunciation! With the campaign came cinema posters, concept logo, photography (without cinema background), banners and a trailer during the commercial break. We explored how to best communicate the new concept to visitors and which words to choose, how to deal with the space and with multiple words. The end result was nice!