To celebrate the 60th anniversary of the Eredivisie, CROWD teamed up with FOX Sports and Eredivisie. As a tribute to the greatest football players and trainers from this period, Eredivisie and FOX Sports launched the ‘Gouden Elftal’ (Golden Eleven). The audience could vote for the best players in the ‘Golden Eleven’ team from 60 years of Eredivisie history. For CROWD I designed the interactive ‘Golden Eleven’ platform; collaborating with Endemol Shine on a social content strategy to raise awareness and drive traffic to the platform through radio (538) and print (Telegraaf).
With 300.000 total votes and 573.000 website impressions the campaign was a success.