Arla Breaker – Blurb your mind

For a famous dutch dairy company I designed a Facebook activation around their packaging campaign. They teamed up with the most popular tv-soap in the Netherlands called “GTST” to gain more engagement and attention. The eventual winner of the activation made an appearance in one of the episodes of that soap. The idea was that people bought a “Breaker” in the supermarket (a fresh healthy drink) and wrote an original and creative message on the back. They had to take a picture, upload it onto the Facebook page and collect the most votes. The design style was in line with their print work. I drew the titles and buttons myself.

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